Web Analytics Course

Why Digital Marketing as a Career ?

  • 3.42 Billion Internet Users
  • Digital Marketing is the newest thing in town. Better Job Opportunities
  • 2 lac + jobs till 2020
  • Small investments and big Returns
  • Earn 6 Digit Salary
  • 100 – 120 Hours of Course Duration
  • No Technical Background Required

Opportunities After Course :

  • Become a Professional Blogger
  • Start Freelancing Services
  • Start your own agency
  • Earn with Affiliate Marketing & AdSense
  • Become a YouTuber

Get a Job in Industry :

  • Digital marketing strategist
  • Digital marketing executive
  • SEO analyst
  • Social media specialist
  • Google AdWords specialist
  • Email marketing specialist
  • Web Analyst

Searching For A Digital Marketing TrainingInstituteClassesCourses In Pune?

You’ve Come To The Right Place!

SBIM is one of the best leading Digital Marketing training institutes in Pune with 100% job assistance, specializing in digital marketing. Our experienced faculty members are Google certified industry experts in marketing small and medium businesses using Digital Marketing. We offer our students interactive digital marketing classroom training and a chance to work on live projects. We also guarantee premier job placements and 100% job assistance to all our students on completion of the digital marketing course. Our flexible batch timings allow you to make the most of your program. Call us today and register for a free trial demonstration at our branches at Biblewadi.

SBIM believes in sharing the right knowledge to the candidates in order to build the best career in digital marketing. Digital marketing course has become the mainstream in India where every business is stepping into the new strategy to build a highly competitive strength. We at SBIM, give the complete digital marketing training to the candidates and develop the strategy in their mind so they can add more value to the company. We do provide Digital Marketing Certifications once the course is complete. Learn Digital Marketing from Industry Experts.

DIGITAL MARKETING COURSE CONTENT

 Basics of Google Adsense

 Adsense code installation

 Different types of Ads

 Increasing your profitability through Adsense

 Effective tips in placing video, image and text ads into your website correctly

 Google Adsense Policy overview

 Apply for Adsense Account help Affiliate Marketing

 Adding GTM to your website

 Configuring trigger & variables

 Set up AdWords conversion tracking

 Set up Google Analytics

 Set up Google Remarketing

 Set up LinkedIn Code

 Setting up account for Bulk SMS

 Naming the Campaign & SMS

 SMS Content

 Character limits

 SMS Scheduling

 Whatsapp Marketing for Business

 Communicate better using texts, images, audio and video

 Whats app Automation Tools

 Increase audience engagement

 Reinforce credibility by providing immediate customer support 

 Growing your contacts

 Importance of App

 Benefits of Mobile App For Business

 App Creation Tool : Choose Relevant Layout

 Designing As Per Your Requirement

 How To Download Free apk File

 Introduction Google Play Console

 Process to Upload App in Play store

 ASO Strategy

Intro to ASO

 Understanding ASO

 ASO Process

 iOS & Google Play Store

On & Off Page Factors:                            

 Strategy for Keyword Research

 App Title

 App Description

 Keywords Inventory

Click-through Rates:  

 App usage rate

 Update frequency

 Download rate

 Review score

 Getting Started with Online Reputation Management

 Creating online reputation

 Listening to Online Audience

 Establishing Reputation

 Responding to Crisis

 Advertising: Principles, Concepts and Management

 Media Planning

 Creativity and Campaign Planning

 Public Relations & Corporate Communication: Principles, Tools & Techniques

 Digital Public Relations & Corporate Communication

This one is a Growth Hacking Overview module that covers various aspects like basics of growth hacking, customer life cycle, growth hacker’s role etc. along with relevant case studies.

 Growth Hacking Basics

 Role of Growth Hacker

 Customer Life Cycle

 What is conversion optimization techniques

 Growth hacking case studies

Get to know the nuances of working on live projects by getting a chance to work on one being a trainee. We provide a real time environment exposure to our candidates. Also gain knowledge from experts, on how to handle freelancing projects. 

 How to work on live projects?

Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !

      What is Marketing ?

      How we do Marketing ?

      What is Digital Marketing ?

      Digital marketing Platforms and Strategies

      Digital Marketing vs Traditional Marketing

      Defining Marketing Goals

      Latest Digital marketing trends

      Case studies of Digital Campaigns

      Latest Digital marketing trends

   What are Search Engines and Basics?

      HTML Basics.

      On Page Optimization.

      Off Page Optimization.

      Essentials of good website designing & Much More.

      To know more Details about SEO Click Read More.

 Content Marketing Overview and Strategy

 Content Marketing Channels

 Creating Content

 Content Strategy & Challenges

 Image Marketing

 Video Marketing

 Measuring Results

 What is Website?- Understanding website

 Structure, WordPress

 Website Creation,

 Web Page Creation

 WordPress Themes, Widgets, Plugins

 How to register Site & Hosting of site?

 Introduction

 Navigating Google Analytics

 Sessions

 Users

 Traffic Source

 Content

 Real Time Visitors

 Bounce Rate%

 Customization

 Reports

 Actionable Insights

 Making Better Decisions

Search appearance

 Structure Data

 Rich

 Data Highlighter

 Html Improvements

 Accelerated Mobile Pages

 Google index

 Crawl

 Security issues

Search traffic

 Search Analytics

 Links to your Site

 Internal Links

 Manual Actions

 International Targeting

 What is Local SEO

 Importance of Local SEO

 Submission to Google My Business

 Completing the Profile

 Local SEO Ranking Signals

 Local SEO Negative Signals

 Citations and Local

 Submissions

 What is Social Media?

 How social media help Business?

 Establishing your online identity.

 Engaging your Audience.

 How to use Groups ,Forums ,etc.

 To know more Details about SMO Click Read More

 Ad-Words Account Setup

 Creating Ad-Words Account

 Ad-Words Dash Board

 Billing in Ad-Words

 Creating First Campaign

 Understanding purpose of Campaign

 Account Limits in Ad-Words

 Location and Language Settings

 Networks and Devices

 Bidding and Budget

 Schedule: Start date, end date, ad scheduling

 Ad delivery: Ad rotation, frequency capping

 Demographic bidding (Display Only)

 Ad groups and Keywords

 Display Ad Server

 Keyword Types (Broad, Phrase, Exact and Negative)

 Text Ads and Guidelines

 Image Ad Formats and Guidelines

 True View Video Ads Format & Light Box Ads

 Landing Page Optimization

 Performance Metrics: CTR, Avg. Position, Search Term

 Report, Segment Data Analysis, Impression Shares

 AdWords Policies, Ad Extensions

 CPC, vCPM, ECPC, CPA, CPV Bidding

 Conversion Tracking

 AdWords Editor

 Google My Client Center:

 Dynamic Search Campaign, Call Only Campaigns

 Targeting Options- Target & Bid, Bid Only, Placements,

 Keywords, Topics, Contextual Targeting

Towards the end of the module, you’ll have a plan of how to run Facebook and Instagram advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook and Instagram Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.

 What are the business benefits of a Facebook & Instagram profile?

 Building your brand on Facebook & Instagram

 Driving visitors to your website through Facebook & Instagram

 Conversion tracking on Facebook

 Your competitors on Facebook

 Achieving your company/organization goals on Facebook

 Power Editor – How it works – the basics

The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.

 What is LinkedIn advertising?

 Types of promotions

 Audience Targeting

 Advanced Audience Targeting

 Bidding strategies

 Ad Format

 Ad Dimensions and Rules

 Remarketing Strategy

 Conversion Tracking

 What is Twitter advertising?

 Types of promotions

 Audience Targeting

 Advanced Audience Targeting

 Bidding strategies

 Ad Format

 Ad Dimensions and Rules

 Remarketing Strategy

 Conversion Tracking

Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.

YouTube SEO 

 How to create YouTube channel

 Youtube Keyword Research

 Publish a High Retention Video

 YouTube ranking factors

 YouTube Video Optimization

 Promote Your Video

 Use of playlists

YouTube AdSense

 Basics of YouTube AdSense

 How to create Creator Studio in YouTube & Verify Your Channel

 Increase Your Profitability Through YouTube Channel

 Linking Google AdSense & YouTube AdSense

 Different Types of Ads

 Understanding lead generation business

 Why lead generation is important?

 Understanding landing page

 Understanding thank you page

 Landing page vs. website

 Best practices to create Landing page

 Best practices to create thank you page

 What is A/B Testing?

 How to do A/B testing?

 Converting leads into sale

 Understanding lead funnel

 Introduction to Conversion Optimization

 Conversion Planning

 Landing Page Optimization

 Engaging in a Dialog with Your Users

 Taking Action with Conversion Strategies

 PPC Conversion Strategies

 What is conversion

 Implementing conversion tracking

 Conversion tracking

 Remarketing in adwords

 Benefits of remarketing strategy

 Building remarketing list & custom targets

 Creating remarketing campaign

 Introduction to Email Marketing basic.

 How does Email Marketing Works.

 Building an Email List.

 Creating Email Content.

 Optimising Email Campaign.

To know more Details about Email Marketing Click Read More

 Understanding different devices

 Mobilegeddon- A mobile algorithm

 Deciding design patterns for mobile pages

 Signal your configuration to search engines

 Avoid common mistakes

 Understanding Affiliate Marketing

 Sources to Make money online

  Applying for an Affiliate

 Payments & Payouts

 CPC, CPA & other metrics

 Blogging 

 Google AdSense Account Set up

 Placing Ads on website

 YouTube Video Monetization

 Allowing & blocking Ads

 AdSense Administration

Why SBIM ?

OUR JOURNEY SO FAR:

  • We talk Reality
  • One of the recommended institutes for digital marketing training in Pune.
  • Our 1st priority is our students placement then comes our profit
  • One month of internship provided.
  • We Always Have Our Doors open Even after the course completion, students can sit for n no of batches till all their doubts get cleared free Lifetime learning access.
  • We make our students job ready by conducting interview question & answers during the training sessions
  • We try to conduct interview at our premises as much as possible
  • Faculties are Google certified with 5+ years of Industry Experience.
  • More than 1000+ students trained.
  • Assignments are provided to students on weekly basis
  • We also offer end to end student support for many upcoming months post completion of training.
  • We have the highest Google Reviews for Digital Marketing in Pune. Checkout the reviews and see what people talk about us.
  • Students can attend 2 -3 lectures and check the teaching quality then they can enroll.
  • Students who enroll here are 50% from Google Search & 40% through the Mouth Publicity.
  • Total  30 modules in depth and advanced professional course.
  • Excellent Ambiance in Prime Location.

FREQUENTLY ASKED QUESTIONS

Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.

Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.

Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.

You can attend the examinations at any centers of SBIM.

Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.

Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.

We cover prime locations in Pune  Tilak Road.

The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.

The topics would be the same, more or less. The major difference we think we have is; Our knowledge delivery method.

Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.

Yes we provide 100% of job assistance until you get placed.

You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.

our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or  interested in pursuing in digital marketing course.

We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.

No, You just need to have the basic browsing knowledge & rest will take care of.

Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.

Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.

Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.

You can pay online with a credit card or a debit card, net banking.

TOP COMPANIES HIRING FOR DIGITAL MARKETING EXPERTS

  • Sharekhan
  • Wipro
  • Mint
  • Flipkart
  • Uber
  • AMEX
  • Budweiser
  • Barclays
  • MasterCard
  • Manipal Global Education
  • DSK Group
  • Titan
  • Kumar Builders
  • Sansui Electronics
  • Unilever
  • Book My Show
  • ICICI Bank
  • Tata Consultancy Services
  • Adobe
  • Accenture
  • HSBC
  • NIIT
  • Yahoo
  • Jet Airways
  • ICICI Prudentia
  • Tata Tea
  • Airtel
  • Tanishq
  • Hindusthan Times
  • Idea
  • Sony
  • Canon

CAREER OPPORTUNITIES IN DIGITAL MARKETING

Building a Strong Professional Career

Building a strong professional career in digital marketing without getting the proper knowledge is impossible. SBIM being the best digital marketing training institutes in Pune, supports the fresher/professional to understand the concept of digital marketing by taking them through the Theoretical & Practical digital marketing classroom session. Times of India, in their recent blog claims that Digital Marketing will create additional 1.5 lac jobs in India by 2017 which keeps on increasing with a period of time. Therefore, we have come up with the best digital marketing training courses in pune & job opportunities which can be easily cracked post the successful completion of the digital marketing course.


We're not the only ones happyexcited about The Institute...

1000+ Students placed in 50+ Companies. Meet our Students.

Latest Blog Posts

Importance of Digital Marketing

Digital marketing is a powerful tool to grow your brand and develop new markets, all it takes is creativity,... read more

Facebook’s Testing Another Ad-free Pages Design for Desktop

  Facebook is testing a new look for of its desktop Pages that drops right-hand ads and repositions the page’s... read more

5 Alternate Social Media Analytics Tools for Marketers

  Are you monitoring your Facebook page activity regularly to assess and improve performance? Facebook Insights provides some good analytics, but... read more

Cockroach Theory – A Beautiful Speech by Sundar Pichai

  Sundar Pichai – an IIT-MIT Alumnus and Global Head Google Chrome: The cockroach theory for self development At a restaurant, a... read more

What Student’s Say