DIGITAL MARKETING COURSE CONTENT
Under this, the basics of Digital Marketing will be covered. Topics such as what is digital marketing, digital marketing vs traditional marketing, latest digital marketing trends, strategies related to the various digital marketing platforms etc. will be taught. The purpose of this module is to give you an idea of what digital marketing actually is. It would give you an insight into the various aspects related to this field. Thus, get started with an overview before you move on to the advanced topics. A sort of warm-up before the actual workout !
What is Marketing ?
How we do Marketing ?
What is Digital Marketing ?
Digital marketing Platforms and Strategies
Digital Marketing vs Traditional Marketing
Defining Marketing Goals
Latest Digital marketing trends
Case studies of Digital Campaigns
Latest Digital marketing trends
Content Marketing Overview and Strategy
Content Marketing Channels
Content Strategy & Challenges
What is Website?- Understanding website
Web Page Creation
WordPress Themes, Widgets, Plugins
How to register Site & Hosting of site?
Navigating Google Analytics
Real Time Visitors
Making Better Decisions
To understand the data and statistics about a site, Google has designed and created Google Webmaster Tools. Get to learn the Webmaster tool as a part of this module. You would figure out how to utilize Google’s Webmaster Tools to list your site, check out the sitemap, robots..etc. You would get an insight into how to setup your webmaster tools account, adding a sitemap, look for crawling errors..etc. All this would be covered under sub modules namely Search appearance, Search traffic, Google index, Crawl, Security issues etc.
Accelerated Mobile Pages
Links to your Site
What is Local SEO
Importance of Local SEO
Submission to Google My Business
Completing the Profile
Local SEO Ranking Signals
Local SEO Negative Signals
Citations and Local
What is Social Media?
How social media help Business?
Establishing your online identity.
Engaging your Audience.
How to use Groups ,Forums ,etc.
To know more Details about SMO Click Read More
Ad-Words Account Setup
Creating Ad-Words Account
Ad-Words Dash Board
Billing in Ad-Words
Creating First Campaign
Understanding purpose of Campaign
Account Limits in Ad-Words
Location and Language Settings
Networks and Devices
Bidding and Budget
Schedule: Start date, end date, ad scheduling
Ad delivery: Ad rotation, frequency capping
Demographic bidding (Display Only)
Ad groups and Keywords
Display Ad Server
Keyword Types (Broad, Phrase, Exact and Negative)
Text Ads and Guidelines
Image Ad Formats and Guidelines
True View Video Ads Format & Light Box Ads
Landing Page Optimization
Performance Metrics: CTR, Avg. Position, Search Term
Report, Segment Data Analysis, Impression Shares
AdWords Policies, Ad Extensions
CPC, vCPM, ECPC, CPA, CPV Bidding
Google My Client Center:
Dynamic Search Campaign, Call Only Campaigns
Targeting Options- Target & Bid, Bid Only, Placements,
Keywords, Topics, Contextual Targeting
Towards the end of the module, you’ll have a plan of how to run Facebook and Instagram advertisements in light of your goals. You’ll have a structure to construct your advertisement strategy on, and a more efficient way to deal with Facebook and Instagram advertising. Facebook and Instagram Advertising is a module for the individuals who are currently going with “Boost Post” or Facebook Ads Manager essentially, and who need to enhance their aptitudes to an expert level.
What are the business benefits of a Facebook & Instagram profile?
Building your brand on Facebook & Instagram
Driving visitors to your website through Facebook & Instagram
Conversion tracking on Facebook
Your competitors on Facebook
Achieving your company/organization goals on Facebook
Power Editor – How it works – the basics
The objective of this module is to give you the complete knowledge and techniques you require to end up plainly as an advanced user, boost your organization’s LinkedIn advertising activity and increment your brand image engagement.
What is LinkedIn advertising?
Types of promotions
Advanced Audience Targeting
Ad Dimensions and Rules
The Twitter Marketing module offers training on the most proficient methods to utilize Twitter for business. Basic concepts – from setting-up optimally, creating a Twitter business existence, to advanced marketing procedures and strategies. The Twitter training additionally covers practical implementation that is important to businesses.
What is Twitter advertising?
Types of promotions
Advanced Audience Targeting
Ad Dimensions and Rules
Learn how to rank your videos on YouTube and also learn how to monitize your ads on youtube videos.
How to create YouTube channel
Youtube Keyword Research
Publish a High Retention Video
YouTube ranking factors
YouTube Video Optimization
Promote Your Video
Use of playlists
Basics of YouTube AdSense
How to create Creator Studio in YouTube & Verify Your Channel
Increase Your Profitability Through YouTube Channel
Linking Google AdSense & YouTube AdSense
Different Types of Ads
Understanding lead generation business
Why lead generation is important?
Understanding landing page
Understanding thank you page
Landing page vs. website
Best practices to create Landing page
Best practices to create thank you page
What is A/B Testing?
How to do A/B testing?
Converting leads into sale
Understanding lead funnel
Introduction to Conversion Optimization
Landing Page Optimization
Engaging in a Dialog with Your Users
Taking Action with Conversion Strategies
PPC Conversion Strategies
What is conversion
Implementing conversion tracking
Remarketing in adwords
Benefits of remarketing strategy
Building remarketing list & custom targets
Creating remarketing campaign
Introduction to Email Marketing basic.
How does Email Marketing Works.
Building an Email List.
Creating Email Content.
Optimising Email Campaign.
To know more Details about Email Marketing Click Read More
Understanding different devices
Mobilegeddon- A mobile algorithm
Deciding design patterns for mobile pages
Signal your configuration to search engines
Avoid common mistakes
Understanding Affiliate Marketing
Sources to Make money online
Applying for an Affiliate
Payments & Payouts
CPC, CPA & other metrics
Google AdSense Account Set up
Placing Ads on website
YouTube Video Monetization
Allowing & blocking Ads
Basics of Google Adsense
Adsense code installation
Different types of Ads
Increasing your profitability through Adsense
Effective tips in placing video, image and text ads into your website correctly
Google Adsense Policy overview
Apply for Adsense Account help Affiliate Marketing
Adding GTM to your website
Configuring trigger & variables
Set up AdWords conversion tracking
Set up Google Analytics
Set up Google Remarketing
Set up LinkedIn Code
Setting up account for Bulk SMS
Naming the Campaign & SMS
Whatsapp Marketing for Business
Communicate better using texts, images, audio and video
Whats app Automation Tools
Increase audience engagement
Reinforce credibility by providing immediate customer support
Growing your contacts
Importance of App
Beneﬁts of Mobile App For Business
App Creation Tool : Choose Relevant Layout
Designing As Per Your Requirement
How To Download Free apk File
Introduction Google Play Console
Process to Upload App in Play store
Intro to ASO
iOS & Google Play Store
On & Off Page Factors:
Strategy for Keyword Research
App usage rate
Getting Started with Online Reputation Management
Creating online reputation
Listening to Online Audience
Responding to Crisis
Advertising: Principles, Concepts and Management
Creativity and Campaign Planning
Public Relations & Corporate Communication: Principles, Tools & Techniques
Digital Public Relations & Corporate Communication
This one is a Growth Hacking Overview module that covers various aspects like basics of growth hacking, customer life cycle, growth hacker’s role etc. along with relevant case studies.
Growth Hacking Basics
Role of Growth Hacker
Customer Life Cycle
What is conversion optimization techniques
Growth hacking case studies
Get to know the nuances of working on live projects by getting a chance to work on one being a trainee. We provide a real time environment exposure to our candidates. Also gain knowledge from experts, on how to handle freelancing projects.
How to work on live projects?
Why a Career in Digital Marketing ?
Capture the market of 3+ billion internet user
Digital Marketing Professionals are in Market demand of 2+ Lac professionals by 2020
Earn 6 figure salary
No specific educational background required
Small investment with big returns
No Technical Background Required
Prospective Career Role
Digital Marketing Executive/Strategist
Search Engine Analyst
Social Media Expert/ Specialist
Inbound marketing manager
Google AdWords Specialist
Email Marketing Specialist
Conversion rate Analyze
Be an entrepreneur with your own agency
Start Freelance work
Be a professional blogger
Earn with Affiliate marketing and AdSense
Grow into a full time YouTuber
Searching For A Digital Marketing Training Institute In Pune?
You’ve Come To The Right Place!
Why School of Digital Marketing ?
OUR JOURNEY SO FAR
Action Speak Louder than Mouth- In Media
SCHOOL OF DIGITAL MARKETING AT GLANCE
School of Digital Marketing @ Glance
Gomo Group Presentation @ School of DigitalMarketing
School of Digital Marketing - Practical Sessions
School Of Digital Marketing Congratulations to Placed Students
School of Digital Marketing - Live Lecture
School of Digital Marketing Walkthrough
School of Digital Marketing Job Placement
Digital Marketing Overview at Indira College - School of digital Marketing
School of Digital Marketing is one of the best leading Digital Marketing training institutes in Pune, PCMC, Thane & Mumbai with 100% job assistance, specializing in digital marketing.
Our experienced faculty members are Google certified industry experts in marketing small and medium businesses using Digital Marketing. We offer our students interactive digital marketing classroom training and a chance to work on live projects. We also guarantee premier job placements and 100% job assistance to all our students on completion of the digital marketing course. Our flexible batch timings allow you to make the most of your program. Call us today and register for a free trial demonstration at our branches at Tilak Road, Pimple Saudagar, Kothrud & Viman Nagar.
School of Digital Marketing believes in sharing the right knowledge of the candidates in order to build the best career in digital marketing. Digital marketing course has become the mainstream in India where every business is stepping into the new strategy to build a highly competitive strength. We at the School of Digital Marketing, give the complete digital marketing training to the candidates and develop the strategy in their mind so they can add more value to the company. We do provide Digital Marketing Certifications once the course is complete. Learn Digital Marketing from Industry Experts.
40+ Must Know Digital Marketing Tools that You will Learn in Class
Our Students Work in Companies like
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It has been a great learning experience with SDM. faculties are good. Flexible Classes and i have got good guidance from the industry experts.
I have been learning SEO in SDM Kothrud Branch from last 8 days...Personally I feel their Way of Teaching is extremely Good and hope for the same for remaining days of Course Duration... I Will Review Again With My Honest Opinion.. Mr. Ashwani Sir is Good in Teaching and Clearing Doubts.. Thanks a lot to Him..
This is the best digital marketing class in pune.The staff is so friendly and always there to help
Hi everyone it was a great platform for me to sharpen my Digital marketing skills& personal skills. It is the best institute for Digital Marketing course in Pune with well experienced teachers. Your confidence will be more while your leaving this institute as a Professional.
This is the best Institute in pune. I have completed mt Digital Marketing course from here. They have experienced faculty of industry. Specially Thanks to Mr. Rohit Shelvante, Mr. Gautam, Mr. Ashwwani, Mr. Swapnil Narake & Mr. Nikhil, who made us feel familiar. I proud to be a student of School of Digital Marketing. I will always recommend everyone to join School of Digital Marketing for Digital Marketing. Thank You SODM Go Digital 🙂
FREQUENTLY ASKED QUESTIONS
Is demo Session free ?
Yes, demo Session is free of cost where we give an overview regarding the teaching methods and techniques.
Is there any Flexible Timing for working professionals ?
Truly, we have both weekdays and end of the week classes. Not only that we have classes at various planning in the morning, evening. We are adaptable according to your requirements with the goal that you can oversee both general all day occupation and class plans.
Can we come and see your offices ?
Yes you can come and visit our office in our office timings that will be morning 10am to 7pm.
Who is the faculty? Are they qualified to give training for digital marketing ?
The faculties who train the students they themselves are Google certified as well as digital marketing working professionals holding about 8 to 9 years work experience.
What locations do you cover ?
We cover up 4 prime locations in Pune those are Tilak Road, Kothrud, Viman Nagar & Pimple Saudagar & soon coming in Thane.
Where and when can I take an exam ?
You can attend the examinations at any centers of School of Digital Marketing.
Who can pursue the course ?
Any person who has passion for imagination and can explore on web can pursue digital marketing training & an individual who is willing to start a venture can enroll to this course.
Do we need a laptop to start this course? Do we need Internet connection? You People provide it ?
Yes, a basic laptop would be required although the same can be arranged too. We provide free internet at the institute.
What are the differences between your courses and that of other institutes ?
The topics would be the same, more or less. The major difference we think we have is; Our knowledge delivery method.
Our expert trainers have mentored many students and gave fulfilling careers to all of them. Other difference we see is; The way we have structured the course with all required content, videos, templates, checklists, assignments and live experience.
Can I get Job Assistance from your side after completing the course ?
Yes we provide 100% of job assistance until you get placed.
What if I miss the lecture ?
You can attend the classes that you have missed in any of the forthcoming batches for no additional charge.
What are your payment terms and what are payment modes are available ?
You can pay online with a credit card or a debit card, net banking or EMI alternative.
Who are your students ?
our students are from various reaches working experts from various industry and little scale business entrepreneur and individuals need to improve their knowledge in digital marketing showcasing or need to begin new course or interested in pursuing in digital marketing course.
Which certification you covered ?
We provide our student through tests to confirm them with our declaration. We, further encourage our learning individuals to compose 5 Google examinations to be certified as Google Adwords professional continued with institute certification and providing internship certification as well.
Do I need a technical knowledge ?
No, You just need to have the basic browsing knowledge & rest will take care of.
Can I work as freelancer or self-employed individual ?
Yes, Our course is designed to help you learn every concept in real time. In the end of the sessions we will discuss various concepts of Freelancing to help you get started in this industry.
Do you provide any Training Material ?
Yes we provide training material. In fact we give you a Manual of Printed Notes.Also we provide soft copy of notes.
Will we get any support from you people in future if I start my business ?
Yes. You can have a direct discussion with our faculties and take their expert advice for your business ideas.
CAREER OPPORTUNITIES IN DIGITAL MARKETING
Building a Strong Professional Career
Building a strong professional career in digital marketing without getting the proper knowledge is impossible. School of Digital Marketing being the best digital marketing training institutes in Pune, supports the fresher/professional to understand the concept of digital marketing by taking them through the Theoretical & Practical digital marketing classroom session. Times of India, in their recent blog claims that Digital Marketing will create additional 1.5 lac jobs in India by 2017 which keeps on increasing with a period of time. Therefore, we have come up with the best digital marketing training courses in pune & job opportunities which can be easily cracked post the successful completion of the digital marketing course.
Commitment to Excellence - Google Adwords Certified Students
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